Tuesday, 31 October 2017

Regional Magazine Analysis (500 words)

Cornwall Today

In terms of representation, ‘Cornwall Today’ features iconic locations that represent Cornwall clearly to the audience. The front page represents a Cornish audience by featuring a place in Cornwall that will be recognisable to many members of the audience. The front cover includes light green headings to represent the theme of nature, which is also supported by the image of the rainforest biome. The phrasing ‘The Green Issue’ suggests that the magazine is environmentally friendly, which will appeal to anyone in the audience with an interest in helping the environment, which also shows evidence that the magazine is representing these people.


The target audience for ‘Cornwall Today’ would be Cornish male and female adults in between around 20-35 years old, although the magazine could also appeal to anyone with an interest in Cornwall-related topics, because it represents their interests. In terms of categorising the target audience into social grades, ‘Cornwall Today’ is creating its content for an audience belonging to the A-C social classes. This audience is represented through the image quality and content of the magazine, due to the high production values being represented. The inclusion of a competition will appeal to the audience as well as showing that their interests are being represented.

With 'Cornwall Today's' contents page, the layout has included an image of the area of Cornwall, which appeals to the audience as it is representing their region only. Cornwall Today magazine represents their audience with its contents page by also including an image of the sea. This is because the magazine recognises the fact that Cornwall is best known for its beaches, and is therefore representing Cornwall and the magazines audience by including popular attributes of the region. The competitions featured on the contents page represent the Cornish audience because they are all  Cornwall specific, with examples such as 'WIN a Dick Twinney print' and 'WIN a Cornwall Today subscription'.   

In terms of typography, Cornwall Today predominantly uses serif fonts to present sophistication and professionalism to both its primary and secondary audience. Block capitals are also used frequently for the majority of the text present on the front cover to make the text more noticeable and stand out more effectively. The only lower case text present on the cover is the caption 'your county . . . the magazine' which has maybe been done to indicate that whilst it is an important feature of the cover, it is not as relevant as the masthead. 
       
The contents page includes a wide variety of different features all relating to Cornwall, therefore simultaneously representing both the magazines audience and the featured region. The variety of features, such as 'home and gardens' and 'wildlife and heritage' all contain activities/opportunities relating to locations in Cornwall, therefore keeping the magazine local whilst appealing to the audience by informing them of upcoming events that are easily accessible to them.

The double page spread in 'Cornwall Today' represents the audiences interests by informing them on a successful Cornish restaurant. The article features various Cornish locations, which will represent and appeal to anyone in the audience either living in that area, or who has visited that area or has an interest in visiting that area. The information included about the restaurant, such as the website and phone number, represents the establishment and appeals to anyone in the audience with an interest in visiting. The sophisticated appearance and content of the article suggests prestige to the reader, and therefore possibly appealing to anyone in the audience belonging to one of the higher social classes.


 Cornwall Life

The front cover for Cornwall Life magazine represents the region and the audience by including one main image of a Cornish location involving a beach to represent a popular association many people have with Cornwall. The use of Cornish locations will appeal to anyone in the audience familiar with these places, and it can be argued that the use of the cover line 'Poldark country' will expand the audience demographic and open it up to anyone with an interest in the popular Cornish drama. Everything on the front cover of 'Cornwall Life' is related to Cornwall, which will appeal to a Cornwall specific audience, as it is representing the people and the region in a dedicated manner.

The date of the magazine suggests that the 'Cornwall Life' magazine is published monthly, which connotes high production values and represents the magazine in a professional way.

The target audience for 'Cornwall Life' magazine would be Cornish male and females, aged around 25-45, in social classes B-D. However, the magazine could appeal to a secondary target audience of anyone outside these social classes with an interest in Cornwall. The social classes are represented by the high quality and content of the magazine.

The typography for 'Cornwall Life' magazine is a mixture of serif and sans serif fonts, which demonstrates variation which will hopefully appeal to both audiences. All of the text present is in block capitals to stand out and gain more attention.

With the 'Cornwall Life' contents page, the magazine is represented by including a collection of images from various articles and by structuring their content in a professional manner. The large, main image of a scene taken from the popular TV show Poldark, will appeal to anyone in both the primary or the secondary target audience with an interest in the show. The variation of images featuring different activities and events has been included in the contents page to appeal to a wider range of people with different interests. The contents page shows evidence for the fact that the magazine has not established a house style, which connotes low production values. However, the layout of the contents page is well organised, and the large quantity of content on offer shows that the magazine appeals to its audience.

The double page spread in 'Cornwall Life' magazine features a location in Cornwall that many people in the audience will not recognise, but the ideas of being green and helping the environment are also involved in the article, which will appeal to the majority of the audience. The cleanliness of the cottage makes it look warm and comfortable, and the inclusion of small children will appeal to those in the audience with families. The stylish layout and overall appearance of the double page spread connotes high production values and will appeal to the audience.

Yorkshire Life

The front cover of 'Yorkshire life' magazine represents the target audience by including images and content relating to the region they are interested in. The main image links in to the theme of farm animals and the countryside, which demonstrates the region of the magazine. The date of the magazine shows that issues are published on a monthly basis, therefore connoting high production values. The front cover includes a variety of different location names, therefore appealing to anyone who is familiar with any of these places. The front cover includes 'Yorkshire Life, inspiring the county for 70 years' will appeal to the audience because it shows that the magazine is successful and  repeatedly effective in appealing to its audience. The fact that the magazine has been running for 70 years shows the audience that 'Yorkshire life' is dedicated to providing relevant detail about the region to their audience on a regular basis. The inclusion of a website represents anyone in the audience with an interest in digital versions of 'Yorkshire Life magazine'.

The price of the magazine indicates high social classes are being targeted, therefore showing
 that the magazines target audience are Yorkshire males and females, aged around 25-55, in social classes A-C. However, the magazine could also have a secondary target audience of anyone with an interest in the region.

With the typography, a mixture of serif and sans serif fonts are used, but serif font is used more frequently to show sophistication.

Whilst the contents page for 'Yorkshire Life' magazine doesn't really link to the front cover, it has a professional, sophisticated appearance that will attract anyone in the audience belonging to the high social classes. The image quality of the photographs featured connotes high production values, as they are all shot in a professional manner. The higher grades in the social classes of the audience are being represented with article headlines such as 'a royal day out' and 'what to wear at the races' because these topics are associated with more wealthy, upper class people. The advert included on the contents page represents an older audience, but the professional image alongside shows that the magazine is representing younger females with an interest in fashion. However, the images of a male chef and a steam train shows that a male audience is also being represented.

With the double page spread for 'Yorkshire Life' magazine, there is evidence shown for a house style being established. This connotes high production values as well as appealing to the audience. The article featured in the double page spread represents anyone in the audience with an interest in horse racing, and the main image alongside shows that anyone, regardless of gender or age, can enjoy the sport. The main image links to high social classes for the audience because it features wealthy looking people wearing formal clothing. The article in the double page spread represents anyone in the audience with an interest in horse racing, as it informs them on important, relevant details about upcoming events. The area and event featured is represented in a positive way, as it shows that the event is popular and well attended by all those with an interest in horse racing. On a bigger scale, Yorkshire is also represented in a positive manner, as evidenced by 'Yorkshires world famous racecourses' and 'the racing in Yorkshire is undeniably outstanding'. This represents everyone in the audience with some relation to the region, and is likely to make them feel pleased that the magazine positively supports Yorkshire and all of its occurring events.

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